Designed to collect images for my home remodel, Visual Candy was shared with my architect and friends in Spring 2011.

Early users loved it for house and wedding planning, but need-driven collection doesn't happen that often (how many times can you get married or remodel a house?). To reach a bigger audience, the application has to be wanted enough outside of needs.

I prototyped Visual Candy to post to Facebook whenever a new photo got bookmarked. Using Google Analytics I measured how many people clicked through a shared post and its landing page. I also evaluated actions people took once they left Facebook using Mixpanel. Pinterest was not mainstream yet and Polyvore had a fashion specific audience.